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NEST & NOOK

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cropped and zoomed 50s style sign on checkered background that says nest & nook

The goal was to create a product, branding, and associated packaging. I created a home goods brand and coasters as a featured product. It’s a light and fun take on retro diner food, featuring 3 coasters and a pan holder. For this project, I went a little deeper and wanted to show my process.

scanned sketch of coaster concept for nest and nook that has chickens and eggs

At first I was playing with the concept of chicken coasters, but I decided to break down the elements and simplify which left me with eggs as coasters.

scanned sketch of 50s diner signs for nest & nook logo concept

After deciding the coaster concept, this opened up the opportunity for a diner themed packaging. I wanted it to be the stereotypical 50s diner look, and checkered backgrounds and cut outs were the way to go.

logo concepts for nest and nook based on 50s diner signs

The logo was my favorite part of the process. I decided to take inspiration from diner signs, and made sure to research the “50s diner look.”

scanned sketch of package plan and where it will sit on the product

I derived my inspiration from current frying pan packaging, but I had to decide how to present the product with such a limited space.

checkered packaging that wraps around the pan with pink and red text that tells the user there are three coasters served sunnyside up

The finished packaging!

lasercut acrylic plastic on a wooden table with plastic eggs and a black plastic frying pan

It was then time to create the product. I took plywood and acrylic plastic and laser cut each shape, then I used a solvent to stick the pieces together.

acrylic pan with acrylic eggs on top on a transparent background

The finished product! The eggs and pan serve as a set and are attached by magnets so they don't get separated.